Calvin Klein
· art direction & conception
team Ogilvy Hong Kong
year 2023
platform Facebook, YouTube
Calvin Klein is an American based fashion brand, known for its designer underwear and denim lines. In recent years, Calvin Klein has expanded their brand, including products ranging from leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewelry and watches in the mid-price segment.
Calvin Klein | Comfort of Confidence
· art direction & ideation
In 2023 Calvin Klein launched their Comfort in Confidence campaign that aimed to highly the simplicity of their brand products alongside with the comfort that each piece of wear brings. In order to capture the essence of comfort in their products, we created a video advertisement that ties in ASMR (autonomous sensory meridian response), a trend known for bringing satisfaction to its viewers, to highlight the texture and subtle cosy feel that each Calvin Klein product brings.