HSBC | Hongkong and Shanghai Banking Corporation
· art direction & conception
team Ogilvy Hong Kong
year 2023
platform Facebook, YouTube
HSBC is an international banking and finance services company.. As the largest bank in Hong Kong, the company’s business ranges from commercial banking to private and global banking. Working with Ogilvy, I designed a multitude of social media posts primarily featured across Instagram and WeChat, as well as building commercial advertising concepts displayed around Hong Kong.
HSBC Community Story | HSBC Ethnic Minority Ambassadors
· art direction & ideation
In 2023, HSBC Hong Kong wanted into promote their customer service for Hong Kong ethnic minorities through a story. As Hong Kong’s official languages are English and Cantonese, ethnic minorities may experience difficulty in accessing local administrative services. This story encapsulates the wide range of languages that HSBC Hong Kong provides, communicating that ethnic minorities can easily access the bank’s assistance without a language barrier, and without worry.