House of Forme: Social Media Management
· graphic design, photo editing, and copywriting
team House of Forme
year 2021
House of Forme’s social media posting structure took on major changes, changing layout and structure to better highlight key elements in each case study. While I lead the social media team, I took charge in the creation of graphic design, animations, and copywriting for platforms such as Instagram, Facebook, Behance, and the House of Forme website.
House of Forme Shop: Flora
. instagram layout, story, website copywriting
“Flora is inspired by the elegant and graceful qualities of nature, taking on elements found in botanical gardens into its unique typeface. Every serif is integrated seamlessly into each letter, reflecting the budding characteristics of a growing, blossoming flower.”
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Burn24
. instagram layout, story, copywriting
“House of Forme created a distilled yet effective visual identity for BURN24. Featuring a logotype that mimics the burning sensation of their intense workouts, the logo promotes diversity and inclusivity through the use of different font weights. Designed to empower people of different backgrounds, shapes, and sizes to challenge their very own limits.”
House of Forme Blog: Shop Launch
. instagram layout, story, and website copywriting
“2020 has definitely been a challenging year for all of us. As the world adapted to the pandemic, here at House of Forme we’ve been working harder than ever to continuously produce quality works of humble luxury for both you, and us. We’ve had the opportunity to work on new and exciting projects, creating concepts and narratives that inspire people and breathe life into brands, and we would like to reflect our growth in our new project that has been a long time coming.”
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Chatoie
. instagram layout, story, and copywriting
“We created an organic, authentic identity that coincided with Chatoie's unique brand positioning. Capturing the essence of a traditional French patisserie through its bespoke graphic treatments, overlaying classic marbling patterns and hand drawn illustrations to echo with their exquisite confections. Providing customers with a multi-sensory gastronomic experience.”
House of Forme Blog: Is It Time To Rebrand?
. instagram layout, story, and copywriting
“It is common for business owners to tunnel-vision on company logistics; generating revenue is of utmost priority, and often smaller details can be left ignored. Yet, it is vital to market one’s brand identity and image correctly if one is to drive consistent business and achieve success. An effective brand design can potentially give time back, as it passively creates traffic. These are five reasons to rebrand your business.”
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POTT
. instagram layout, story, and copywriting
“House of Forme's design for POTT uses the noble and wise Chinese crane as an anchor, and the royal keys to echo British heritage which act as secondary elements to POTT's heraldic marque. The historical importance of colonial heritage in Hong Kong reflects the brand's unique narrative, carefully translated across all print and digital applications.”