Flora Display Font
· typography design and marketing
team House of Forme
year 2021
The Flora Display Font was inspired by elements in nature, particularly those found in botanical gardens and illustrations. The focal point of this font’s marketing was to highlight the graceful qualities found in the petals and stalks of flowers, and how that is reflected in every stroke of every letter.
… House of Forme website
“ Flora is inspired by the elegant and graceful qualities of nature, taking on elements found in botanical gardens into its unique typeface. Every serif is integrated seamlessly into each letter, reflecting the budding characteristics of a growing, blossoming flower. ”
